From the press release:
ALAMEDA, CA--(Marketwire - January 26, 2010) - Vook, the company that pioneered the integration of text and video into an innovative new multi-media experience, announced today the creation of MotherVook 1.0, a technology tool to provide a streamlined system for creating multi-media e-books, as well as an exclusive partnership with online video marketing services company, TurnHere. Vook's industry leading publishing tool and increased video capacity through its partnership with TurnHere position the company to have an unmatched ability to scale to the massive production needs of the digital publishing industry and produce thousands of new titles in the coming year.
While publishers have rapidly increased their plans for multi-media e-book titles, they have grappled with finding the most effective system for creating these new content mediums. The MotherVook 1.0 tool addresses this need by providing a system that can cost-effectively scale to all production needs for multi-media e-books from multiple publishers and partners. Vook's industry leading digital publishing technology has been developed through the multi-media e-book titles it has created with some of the world's largest publishing houses and media companies, including Simon and Schuster, HarperCollins and Hachette Fillipacci Media.
I'm not all that impressed by the concept. I think the niche for this product is too small. I don't think publishers will recoup the cost of adding the extra content.