The Wall Street Journal reported yesterday that the deal Apple signed with had 2 price points for best seller ebooks: $14.99 and $12.99. This is good news.
If your first thought was that you refuse to spend that much on an ebook (I know I won't), then you are looking at it from the wrong direction. As a rule, the publishers had been pricing these ebooks at the hardback price ($25-$30). Now the most they will charge is $15. Hopefully the other ebook retailers have price matching clauses in their contracts. We could all benefit.
P.S. Am I the only one who thinks that the Amazon Kindle has achieved the market presence of iTunes? It looks to me like the publishers are giving Apple a sweetheart deal on pricing because the market is dominated by Amazon. Am I wrong?