Next threat to Amazon’s $9.99 books? Rupert Murdoch

Reuters is reporting:

Enjoy $9.99 electronic books while you can -- for they soon may be a thing of the past.News Corp Chief Rupert Murdoch, who oversees a media empire than includes HarperCollins books, home to authors like Michael Crichton and Janet Evanovich, made clear on Tuesday his displeasure with the low price Inc has set for electronic books.

In order to raise prices, Murdoch wants to renegotiate the current deal with Amazon, and said the world's largest retailer appears "ready to sit down with us again" to talk about new terms.

I'm going to make several predictions here.

1, The increase in price will cause a drop in sales and a spike in pracy.

2, Publishing won't be able to recover from this mistake like the recording industry. Publishing can't repackage its productin the same way.

Apple took a maket used to buying CDs and created one where people bought MP3s. In changing the type of unit sold, Apple introduced a new concept, and thus were able to imprint their own ideas. Publishing doesn't have that option. Books are books, whether digital or paper.

About Nate Hoffelder (11477 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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