What Happens When Ebook Customers Choose Their Own Price?

I've come to appreciate Smashwords as a source of market data. They have a new post up today.

One of the pricing options authors and publishers can select at Smashwords is "Reader Sets the Price." The reader pays on the honor system. They can take the book for free, or they can select a price of $.99 or higher.

It's a chance for authors to eliminate price as a barrier in their never-ending campaign to reach readers.

It's worth a read.


About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on What Happens When Ebook Customers Choose Their Own Price?

  1. I think it is a big gamble for the authors but in the end it will pay off. This is a good way for little known authors to get their names out there but for those who already have a good fan base it will not get them the max return.

    • I don’t think it will pay off, but I do think it provides interesting market research. You can see how many sales would be lost as the price increase.

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