BISG survey results

The Book Industry Study Group presented a high level overview of the recent surveys they have been conducting at TOC today, and it was neat to finally get some numbers to back up the feelings I've gotten from the market.

The survey was conducted in partnership with PubTrack, a business intelligence company. Not all of the results were presented, but what we saw was intriguing. One thing I learned from this is not to put to much stock in this data; there is no background -no history- to compare it to.

BISG has run the survey twice so far, in November and January.They got about 1200 responses in November, and 1600 in January. This is from a survey pool of 40k to 45k American consumers. Some of the resultsthey got were:

  • a greater percentage of men read ebooks than read paper
  • readers of ebook are a richer, more urban group than comparable paper book reader
  • over half of respondents started reading ebooks in the last year
  • PC and Kindle were the most heavily used reading devices by far(44% and 36% respectively)
  • 54% of respondents will either wait for the ebook version or buy the hardcover
  • a third of respondents aren't bothered by DRM

They also noted that the results seem to suggest that ebooks see the same seasonal swing as paper books.

About Nate Hoffelder (11582 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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  1. Ebook Librarian Survey Results Released | Bookbee

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