From the press release:
For many students, two significant hurdles stand in the way of a college education: money and math. The cost of education continues to rise, and students are experiencing high failure and withdrawal rates in developmental math and college algebra/precalculus courses. To address these concerns, McGraw-Hill Education has introduced ALEKS 360, a total mathematics solution that combines a powerful artificial intelligence and personalized learning program with a fully integrated, interactive e-book in one affordable package.
...ALEKS 360 acts much like a skilled human tutor, delivering precise assessments of students' math knowledge, guiding them in the selection of appropriate new study material, and recording their progress toward mastery of course goals. Through adaptive questioning, ALEKS accurately assesses a student's knowledge state and delivers targeted instruction on the exact topics a student is most ready to learn. College and university case studies have shown that ALEKS has increased pass rates by more than 20 percentage points versus traditional online homework systems, and by more than 30 percentage points compared to using a textbook alone.
If you're rolling your eyes at yet another ebook format, stop. This isn't an ebook platform; it's a digital learning system. An ebook is (mostly) just text on a screen. this system does so much more than that. The text is almost secondary to the software component.