Hearst Jumps Into the Apps Business

The Wall Street Journal is reporting:

At Hearst Corp., a handful of employees are cranking out what the media company hopes will add up to the next big thing.

Hearst, best known as a publisher of magazines and newspapers, is jumping into the business of developing software applications, or "apps," for use on Apple Inc.'s iPhone. Hearst is focusing its apps on what it knows best: information, mainly in the realms of sports teams, players and celebrities, but also hobbies and topics, like coffee, Barbie and cupcakes.

Hearst eventually expects to offer thousands of apps that pull together news and photos about narrow slices of information. Dozens of applications already are available from Apple, with more expected to roll out over the next year. The apps sell for 99 cents and up for fans of the New York Yankees, Red Sox and other ball clubs, as well as for Rihanna, Taylor Swift, Coldplay and other musicians.

About Nate Hoffelder (11463 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

Leave a comment

Your email address will not be published.