Baidu to Enter E-reader Market?

From Investor's Business Daily:

Chinese-language Internet search giant Baidu Inc. (BIDU) is said to be weighing a plan to enter the e-book market.Sources fluctuated recently that based on the mode of its video portal, the Nasdaq-traded company intended to establish an independent e-book company. In addition to introducing venture capital, it wants to list it on the stock market in the future. Ren Xuyang, vice president responsible for market and business exploration at, is reportedly to be busy seeking CEO for the e-book company now.

I don't have a good feeling about this rumor. It just doesn't  strike me as plausible.

About Nate Hoffelder (11209 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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