Don't get too excited. The only new part is the animation, and that requires "computer-screen goggles". From the article:
Pop-up is so passé: South Korean scientists have developed 3-D technology for books that makes characters literally leap off the page.The popularity of 3-D entertainment has been given a boost by a slew of recent films, including sci-fi blockbuster "Avatar" and Tim Burton's "Alice in Wonderland."
Several companies are also offering 3-D televisions and a 3-D video game console will launched soon.
At South Korea's Gwangju Institute of Science and Technology, researchers used 3-D technology to animate two children's books of Korean folk tales, complete with writhing dragons and heroes bounding over mountains.
Pictures in the books have cues that trigger the 3-D animation for readers wearing computer-screen goggles. As the reader turns and tilts the book, the 3-D animation moves accordingly.