Forget Paywalls – How About More Serendipity?

From gigaom:

If ChatRoulette does nothing else, at least it seems to be getting some traditional media outlets to think about their content differently. For Chris Thorpe of The Guardian, the lightbulb went on during a lunchtime presentation by media analyst Clay Shirky at the newspaper’s offices in London. Thorpe, a former research scientist who is in charge of The Guardian’s Open API project, asked Shirky what was left for newspapers to do once their content had been atomized and digitized. How could the serendipity that newspapers provide be replicated online, he asked, without them just becoming “ChatRoulette for news?” After some laughter from Shirky and elsewhere in the room, the conversation continued; but Thorpe and a colleague thought the idea wasn’t ridiculous at all, so within a few hours they had built Random Guardian — a site that pulls a random article from the newspaper’s site with the click of a button (there’s a New York Times version, too).

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About Nate Hoffelder (11482 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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