How Not to Use Ebooks as a Promotion Tool, pt I

This was going to be the second in the series, but since the free ebook is only available for the next couple days I decided to discuss it first.

Who: University of Chicago Press

What: a free ebook every month (this month it's an autobiography, Nice Guys Finish Last by Leo Durocher)

What's wrong with it: The free ebooks are encumbered by Adobe DE DRM, and require Adobe DE. While this may be annoying, it's not the problem.  The problem here is that the download process is broken, and has been broken for every free ebook for the last 3 months. At a minimum, I usually have to try to download the ebook several times before it works. Why is this bad, do you ask? Simple. They've made it easier and more pleasant to go find a pirated copy than to get a free one legally. How does that promote their sales, exactly?

About Nate Hoffelder (11468 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on How Not to Use Ebooks as a Promotion Tool, pt I

  1. Strangely, I have had no issues downloading any of the University of Chicago freebies.

  2. My main problem is the fact that they are all PDFs. One was about 80 megs. Why on earth can’t they use epub?

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