Some Publishers Are Wary of Sales on iTunes

From the Wall Street Journal:

Newspaper and magazine companies rushed to prep their titles for the debut of Apple Inc.'s iPad last weekend. But while publishers hail how the tablet computer lets them showcase their wares, some are working to develop ways to sell their publications separately from Apple's iTunes.


But even as they polish up their iPad offerings, some publishers have been trying to band together to create their own payment systems and strategies to circumvent iTunes' grip on sales of digital content.

Some newspaper and magazine companies have resisted selling through iTunes in part because more than seven of every 10 U.S. periodical copies are sold through subscriptions. The publishers complain they have to give Apple a 30% cut of all revenue and get very little information about their readers in return. Publishers use reader information to retain and draw new subscribers and set marketing plans, among other uses.

About Nate Hoffelder (11469 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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