B&N to tout Nook on TV

The Wall Street Journal is reporting that B&N plans to start advertising the Nook on television.

A new Barnes & Noble ad airing Thursday shows a young girl reading the popular children's book "Where the Wild Things Are" and other titles as she grows up. The ad ends with a woman sitting on the beach using her Nook. "Take your story wherever you want it to go," a voiceover says.

The company won't disclose how much it's spending but the pitch, which also includes radio, print and Internet ads, will air during pricey TV real estate such as "American Idol."

This is a very good idea. The ereader market is getting crowded.

About Nate Hoffelder (11467 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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