From the press release:
YUDU Media announced today that it has launched the first cross-platform self-publishing solution, enabling its YUDU Pro customers to create their own digital publications that are viewable on the web, iPad and iPhone via custom-built branded apps. This is the first stage towards YUDU’s “publish once, view everywhere” approach, which represents a major breakthrough in digital publishing that will help publishers expand their reach into new content channels. Availability of self-publishing applications for all other major eReader and mobile devices will follow in the coming months.
A shortcoming of all eReader platforms, including Apple’s iPad, is their inability to process Flash, a multimedia platform commonly used for web sites, digital magazines and other interactive media. Because Flash is the basis for the page-turning technology used by most digital publishing solutions, this meant that page-turning digital publications such as eMagazines, eCatalogs and many types of eBooks were difficult to port to these devices. Publishers had two choices: format content separately for each individual mobile or eReader platform, or publish one standard mobile version that would simply stretch or contract to fit different screen sizes – resulting in poor image quality.