Why iPad mags cost $4.99 each

From Fortune:

If you buy the digital editions of Popular Science or TIME Magazine on the iPad, they cost $4.99 each — same as on the newsstand.However, one-year subscriptions to Popular Science (the paper magazine) are currently selling for $12 — or $1 an issue. And TIME subscriptions can be had for $20 — around 35¢ an issue.

That disconnect was one of the topics addressed Thursday at Tabula Rasa NYC, a day-long "creative throwdown on tablet computing" hosted by WeMedia.

"We're trying to make our readers not feel like we're slapping them in the face as we explore this new world," said Popular Science editor-in-chief Mark Jannot, who demonstrated the latest iPad edition of his magazine to a roomful of developers, designers and business strategists. "But we're going to continue to be aggressive about pricing. We'll see what the market will bear."

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About Nate Hoffelder (11591 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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