High price holds back ubiquity of e-readers

Financial Times is reporting on a survey of 13k internet users in 14 countries. Here are some of the results:

The survey found that 28 per cent of those polled claimed that they intended to purchase a tablet or ereader within one year, and 49 per cent said they would buy one within three years.

...However, mass adoption would depend on the price of single-function devices such as the Kindle or Sony Reader falling to $100-$150 and the price of multipurpose devices such as the iPad coming down from $499 to $130-$200, the survey found. Two-thirds of respondents favoured devices that were capable of performing more than one task.

...

US consumers would pay just $5-$10 for an e-book, $2-$4 for a magazine and $5-$10 for a monthly newspaper subscription, the survey concluded.

In much of Europe, people were willing to pay higher prices, but in China and India respondents would pay no more than $3 for an e-book, $2 for a magazine and $2 for monthly newspaper access.

Financial Times

About Nate Hoffelder (11597 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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