They just put out a press release today with the details on their latest free ebook program. Bring your Nook, DR800SG, or other device running the B&N eReader app in to your local store and the staff will help you download a free ebook. There will be one free title each week for the next 5 weeks.
The press release also promises that if you bring in a compatible device, the staff will help you install the B&N eReader app.
From the press release:
Barnes & Noble, the world’s largest bookseller, today announced a Fun and Free eBooks promotion. This special in-store promotion makes enjoying eBooks even more fun by offering free digital titles from bestselling authors to customers who bring their NOOK or other device enabled with free BN eReader software into any Barnes & Noble store. Beginning today and for the next five weeks, customers who show a bookseller their device will receive a special access code, good for that week’s free eBook.
To participate, customers simply have to show a bookseller a NOOK eBook Reader or iRex DR800SG device – both powered by the Barnes & Noble eBookstore – or the free BN eReader software on an iPad™, iPhone®, iPod touch®, BlackBerry®, HTC HD2™, PC or Mac® and the bookseller will provide the special weekly access code. Booksellers at the NOOK display in any Barnes & Noble store will gladly help customers download the free BN eReader software to their computing or mobile device so that they can enjoy the promotion. Additional information on the promotion is available at http://www.barnesandnoble.com/u/Free-ebooks-bestelling-authors/379002210.
To redeem the free eBook, customers will simply enter the weekly access code at www.bn.com/redeem, download the title to their Barnes & Noble digital library, and enjoy reading on one or more of their BN eReader-enabled devices. Each access code can be redeemed through July 1, 2010. Among the titles from bestselling authors and series offered in the Fun and Free eBook promotion are The Long Tail by Chris Anderson, Home Safe by Elizabeth Berg, Storm Front by Jim Butcher, One Shot by Lee Childs and The No. 1 Ladies Detective Agency by Alexander McCall Smith.