From the press release:
Red Chair Press, the leading publisher of social-emotional books for ages 4 to 8, announces it has joined with Ripple to bring its FUNNY BONE READERS to Ripple Reader, the first safe and free eBook reader for kids.
FUNNY BONE READERS: Developing Character is a new 12-book series with fun and colorfully illustrated books on themes such as being a good friend, sharing, never giving up, and obeying rules. Each story is told in a humorous manner through rhyming patterns, repetition, or narrative tales.
And now, with Ripple Reader, families have the opportunity to purchase these humorous and carefully developed character-building stories as digital eBooks that can be recorded by a parent, grandparent, or even by the child.
What we have here is a paper book publisher partnering with a tech company to bring their content to ebooks. Interesting.