Amazon gears up for war

There is a post on the NY Times Bits blog that speculates about what Amazon is going to do with the Kindle. Unfortunately, it only has the 1 piece of new info: in the past Amazon has listed a couple dozen job positions at Lab126 (they designed the Kindle hardware). The rest of the post is old info or rumor.

The basic idea behind that post is that Amazon is gearing up for war with Apple. Um, no. Amazon is a service company and Apple is a hardware company. Apple can't beat Amazon at their own game, and while Amazon might like to sell hardware, they're almost as happy just selling the the books.

Besides, the Pad doesn't compete with the Kindle and can't compete with the Kindle for 2 obvious reasons: price and weight. If Amazon is gearing up to beat anyone, it's the other ereaders on the market, not the iPad.

About Nate Hoffelder (11216 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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