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Amazon launches second publishing imprint

Amazon just put out a press release on AmazonCrossing, their new imprint. I know that's not all that interesting news, but there is one detail worth noting. Read the second paragraph of the press release:, Inc. (NASDAQ: AMZN) today announced a new publishing imprint, AmazonCrossing, which will introduce readers to voices of the world through English-language translations of foreign-language books. The first title being published by AmazonCrossing is Tierno Monénembo's award-winning novel, "The King of Kahel," which will be released for the first time in English for readers around the world on Nov. 2, 2010. English-language editions of "The King of Kahel" will be available in print format at and globally as a wireless digital download from the Kindle Store in less than 60 seconds.


Similar to AmazonEncore (, Amazon's first publishing imprint, AmazonCrossing uses customer feedback and other data from Amazon sites around the world to identify exceptional books deserving of a wider, global audience. AmazonCrossing will acquire the rights and translate the books and then introduce them to the English-speaking market through multiple channels and formats, such as the Amazon Books Store, Amazon Kindle Store, and national and independent booksellers via third-party wholesalers.

Amazon is using crowd-sourcing to pick the books it will publish. Rather neat, isn't it?

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