From the press release:
Zinio, the leader in digital-publishing technology and services, today announced two opportunities to increase distribution for publishers: branded applications and print/digital subscription bundling. These services enable Zinio's offering of over 2,500 consumer magazine titles and thousands of books, including 829 new consumer titles that joined in the first quarter alone, to bring the world's largest newsstand directly to the fingertips of reading enthusiasts. Following several earlier announcements surrounding the success of the ZINIO UNITY™ platform, including the top-10 ranked free Zinio for iPad/iPhone apps, these recent efforts explore new ways to introduce unique channels digitally for publishers, advertisers and their consumers.
Long story short: Zinio have expanded beyond their digital magazine platform and is now going to help publishers release their magazines as stand alone apps. Zinio are also offering a new print/digital bundling option.