Wowio enhanced ebook demo video

I just came across an interview of Wowio head Brian Altounian. He demos one of Wowio's enhanced ebooks and briefly discusses Wowio's plans for the future. Watching this video reminded my why I stopped using Wowio: some of their ebooks have ads. And they're based in PDF format, and don't fit my screen.

If Wowio is serious about pursuing enhanced ebooks, then that last point is going to hurt Wowio in the long run. There's only so much that you can do to enhance a PDF. All of Wowio's competitors will be able to create a much more interesting ebook and leave Wowio behind.

Update: Brian noticed this post and pointed out that I had a factual error. Not all of Wowio's ebooks have ads. He also made a good point about PDF:

As for the pdf format and whether or not they fit your screen, WOWIO books have been made available to a global audience and WOWIO books have been downloaded by readers in 218 countries - the pdf format is still the universal standard and enables that widespread delivery.  We also work in other formats but until the demand is there on a much grander scale, we'll stick to what's working for us an then migrate to meet the demand.

I don't care for the format, but he's right.

About Nate Hoffelder (11588 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

2 Comments on Wowio enhanced ebook demo video

  1. Came across this note, Nate, and wanted to set the record straight about something. Not ALL books on WOWIO have ads. Those that do are sponsored by an advertiser and made available to the reader for free. The publishers have made these books available for sponsorship in order to expand their readership (by offering free content) and create a revenue stream at the same time (advertiser pays a fee).

    As for the pdf format and whether or not they fit your screen, WOWIO books have been made available to a global audience and WOWIO books have been downloaded by readers in 218 countries – the pdf format is still the universal standard and enables that widespread delivery. We also work in other formats but until the demand is there on a much grander scale, we’ll stick to what’s working for us an then migrate to meet the demand.

    More good news to come on advancements WOWIO is making in this space. It’s an exciting time for this industry and we are excited to be playing. Thanks for the comments.

    -Brian Altounian

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