How not to promote your product

Someone posted a link to a press release in a comment. The press release is interesting, but there is a bigger story in how they're promoting it. Here is the press release, BTW. Geleon Consulting announced a new platform  that I'd describe as social media meets ebook reading (like Copia).

I read the press release. It wasn't relevant to the post, but it was relevant to my blog and I was going to write a post on it. Before I did that, I sent an email to the one attached to the comment. The email address was a fake.

The email address might have been mistyped by the commenter, but I don't think it is. No one makes those kind of mistakes in this day and age. You check that info before you post.

Think of what that fake email means. This is a tech company who is promoting a social media platform, and they apparently don't know that communication and identity are core principles in the trust relationship that is social media. I don't know who posted this link, and I can't communicate with them. I don't know if I'd want to use their platform.

About Nate Hoffelder (11803 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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