B&N expands More in Store

B&N put out a press release a couple days ago where the released more details on the More in Store promotions. Thye're continuing the free ebooks, and they've expanded the program. If you bring in a B&N compatible reading device (Nook, blackberry, iPad, etc) into a store you'll get a free coffee.

I'm glad to see that B&N finally figured out a good reason for people to come into one of their stores. Back when they were only giving away ebooks, requiring people to come to a store didn't make any sense. It missed the whole point of ebooks; you can buy them without having to visit a physical location.

There is another problem with running this kind of promotion: What about the people who don't live withing driving range of a B&N store? I don't; I live in a densely populated area and  the nearest one is 40 minutes away.

About Nate Hoffelder (11471 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on B&N expands More in Store

  1. My nearest B&N is 90 miles away and at first I was disappointed that I will only rarely be able to take advantage of the “More In Store” promotions. But, they do give us a free ebook every Friday, so I’m not complaining!

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