A press release came across my desk this morning. Infinity Publishing, a vanity press, has announced that they've partnered with Eco-Libris and they're going to plant 100 trees. They're also going to offer their authors the chance to contribute $50 towards planting more trees. It's a nice gesture, but this is really just a PR gimmick. I'd much rather have a publisher announce that all of their books were printed on 100% certified renewable resources. I know it doesn't sound as good, but it actually has greater value to the environment.
Infinity Publishing, a pioneer in author-originated book publishing, has introduced the first in a series of programs designed to "give back" by making contributions to important causes related to the book publishing industry.The company's first program -- Infinity's "100 Tree Project" -- was kicked off this week with a corporate donation from Infinity Publishing to Eco-Libris, which will fund the planting of 1,000 trees in areas that have been deforested. Eco-Libris administers the project by working with partners in developing countries who make sure that the trees are planted where they provide significant value for both the environment and the local communities. Infinity Publishing is the first company in the self-publishing category to make available to its authors a program of this nature.