From the press release:
Foxit Corporation, a leader in eDocument technology for mobile, desktop and on-demand platforms, announced the new lower pricing on the eSlick book reader. The eSlick can now be purchased at the lower price of $199.00 at www.foxitsoftware.com. This offer also comes with 20 English classic books, free Foxit PDF Reader Pro Pack ($39.00) and Foxit PDF Creator ($29.99), Synthetic leather cover ($19.00) and a 2GB SD card.
The extra software that you get with the eSlick makes this a pretty good deal (assuming you don't want DRM support). Should they ever drop the price to match the Kobo ereader then this will be a killer deal.