From the press release:
Shelf Media Group announces the September 1 launch of Shelf, a digital-only monthly magazine featuring the best of small press, university press, and self-published books. Each issue of Shelf will include reviews, author interviews, excerpts, photo essays, and more. Shelf will be distributed via Zinio.com, the world's largest newsstand, for download on computer, iPhone, or iPad.
I find it rather interesting that someone is starting an actual magazine in this day and age. Most everyone else would have started a blog. The folks at Shelf are either nuts or they know something we don't.
The first issue comes out in September, and they're offering free copy to the first 10k who friend Shelf Mag on Facebook or email a request to [email protected].