From the press release:
Condé Nast will introduce Gourmet Live, an entirely new digital content product, it was announced today by Charles H. Townsend, President and C.E.O. of the company. Gourmet Live is an immersive and interactive content experience built on an ever-expanding collection of articles, menus, photos, videos and more, encouraging social connectivity and sharing, and game play. It brings together branded high-quality content, social and location-based technology, as well as monetization structures new to Condé Nast, like virtual currency, that are typical in digital economies like gaming.
This is going to be a free app, with revenue coming from sponsorship and paid content options. Do you know what's most interesting? The content for Gourmet Live is going to be drawn from Gourmet's archives, and it will be combined with current restaurant guides and social networking features.
via Crain's New York