The mainland China market is so huge I thought this was worth it's own post. China Tech News is reporting:
The once-postponed mobile phone reading service of China Telecom will now reportedly be formally launched in late July 2010.
An insider revealed to the local media that the related departments of China Telecom have started planning and deploying resources for the launch of this new service and the company will set up a mobile reading base in Zhejiang at the same time. By then, China Telecom will sign a strategic agreement with the General Administration of Press and Publication of China for its development in the Chinese digital publishing and e-book sector.
BTW, this is the second Chinese cell company to start an ebookstore. The first (that I know of) was China Mobile.