Borders announced their own Blackberry and Android apps (to go with the iPad app) today. The Android app is rather interesting because it requires v2.0. I have the Kobo app, and it runs just fine on v1.6. I wonder why Borders cut out a third of of their user base?
I thought the ebookstore was old news, but as I got into it I realized it's not. From the press release:
Borders Group, Inc. (NYSE: BGP) today announced the launch of the Borders branded eBook store, powered by global eReading service Kobo™. Borders' goal is to secure a 17 percent share of the eBook market by July 2011.
The ebookstore was up on Thursday of last week. I was underwhelmed by the prices.
Who do Borders think they're kidding? They're not going to get 17%. See, Amazon and B&N have a couple advantages that Borders don't: lock-in and buying from the ereader. Both Amazon and B&N have an ebook format that can't be found elsewhere (and the ebooks can't be taken elsewhere). That lets them lock-in customers into their walled garden. They also have their ebookstores integrated into their ereaders.
Borders are going to have to compete in the open market, and they're not doing a very good job of that now. Last month Borders reported an 11.4% decline in sales. I wonder why they think that will change?