The China Post are reporting:
A major telecommunications operator, Far EasTone (FET) yesterday announced its official entry into the market with the launch of “eBook Town.”
In addition, Far EasTone said it was honored to have the support of two of the country's largest digital publishing alliances whose collaboration yielded close to 5,000 e-books from more than 50 publishers, running the whole gamut of genres from finance, travel, parenting, literature, comics — up to 11 broad categories of content-rich e-books.
They're actually not that big. According to Wikipedia FET have only 6 million customers, all in Taiwan. Still, this should give you some perspective on the ereader price war: there isn't one, so far as FET are concerned.