The seemingly endless conveyor belt of new technology and gadgets, like Apple Inc.’s iPad and iPhone, makes it a job of work to adapt to constant changes. Not just for the average user –- the same goes for publishers as they strive to find ways to sell their books in the digital realm as the traditional world of book publishing struggles to retain readers’ interest.
Rupert Murdoch is a pretty uncontroversial figure among people I know. Everyone agrees that he's a monstrous arsehole who wants to ruin everything for everyone. Liberals who've reluctantly come round to thinking that Margaret Thatcher might have had a point about the extremes of 1970s trade unionism, that Kim Jong-il just feels excluded from the international community and that Noel Edmonds is actually bloody good at what he does are unswerving in their hatred of the Murdoch empire and everything it stands for. This is the man Dennis Potter named his cancer after and, to most of my friends, that seems about right.
As media companies voice doubts about whether they can build their digital businesses on advertising alone, technology companies are trying hard to persuade them to think more creatively.In a range of interviews here last week on the sidelines of Allen & Co.'s annual gathering of media moguls, companies ranging from upstarts to Internet giant Google Inc. touted the promise of new ad formats they said would outperform banner and search ads, the digital-ad industry's current staples.