The reason we're in this crazy balkanized media space is that IP law has stymied innovation around media. Put it this way - if you want to write on someone's webpage, or just post a picture you just do it. But if you want to upload a video or edit. not so easy, right? Because media - until more recently, has been so encumbered by proprietary video formats and delivery standards that it just hasn't been a first class citizen on the web."