Overdrive release library survey results

Overdrive just announced the results of a survey they conducted back in June. Well, they announced a teaser of the results. You'll need to be a partner to see the full data. Here are some of the details they reported:

  • 74% of users are female, between the ages of 30-59.
  • Nearly 70% have a college and/or postgraduate degree.
  • 60% learned about the download service from the library's website (if our past blog posts and training sessions weren't enough to get you to promote on your website, hopefully this is!)
  • 87% listen to audiobooks on an MP3 player, 44% of which are iPod users.
  • 33% of users own an eBook reader (e.g., Sony Reader, Barnes & Noble nook)
    For those who don't own an eBook reader, 90% stated that compatibility of eBooks from the library is an important factor.


About Nate Hoffelder (11469 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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