From New Media Age:
The Pearson-owned Penguin group reference book publisher is investing a “very substantial amount” to develop a range of digital apps for the iPhone, iPad and Android, for launch later this year.
The move comes as Amazon announced that Kindle e-books have outsold hardbacks for the first time.
“The key area initially will be apps, and we have some aggressive targets,” said Dorling Kindersley’s digital publisher Justin Moodie. “We’ve seen what’s happening in the market and believe there’s a gap for serious illustrated reference products.”
Go check out the DK website, and then click through to the Star Wars page. That is a very good design (when it comes to the user experience), and it's certainly better than I was expecting from a publisher. I'd bet their apps will be just as useful.