From the Korea Times:
Adding to the uncertainties over the future of e-book readers are the expected emergence of competing products, such as tablet computers inspired by the success of Apple's iPad, which reads as "iPain" for companies like Samsung Electronics, which jumped early on the e-book bandwagon that is becoming squeaky.
Because of the murky outlook of the market, book publishers are in no hurry to convert their existing material into e-book content, and this is resulting in a paucity of excitement among consumers.
According to industry analysts, the country's e-book market will struggle to reach 50,000 sales by the end of this year, a mark that would be significantly lower than the pre-year expectations.
Considering that South Korea is a country made up of 48m gadget geeks, only selling 50k ebooks is a shockingly small market.