If you sell me an ebook with ads, I will hit you

Sorry, I just wanted to make my opinion clear from the beginning. There's an article in yesterday's WSJ where the author advocates adding advertising to ebooks in order to cover the cost.

With ereader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you.

To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed.

...

With ereader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers' profits? The surprising answer: ads. They're coming soon to a book near you.

To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed.

At a minimum, I will call for a boycott of any publisher who puts ads in ebooks.

P.S. Think of this post as market research. You're welcome.

About Nate Hoffelder (11591 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

3 Comments on If you sell me an ebook with ads, I will hit you

  1. I can handle a full page ad or order form as the first and/or last page or two. I remember many books I read in the late 80s and early 90s doing just that. The really only pushed for the author/publisher, and they were easy to gloss right over (or plan my purchase for the next trip to the mall). Anything more than that though, and I’ll be right in with your boycott.

  2. The ads in my wowio books have never bothered me but those were free, of course. The premise of the article is a non sequiter. The prices of ebook readers may be falling, but the prices of ebooks are not. Publishers are not getting a but of device sales, so I don’t see a justification for ads on those grounds.

  3. Ads?

    Oh HELL no.

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