People iPad app free to print subscribers

Finally a publisher are rewarding their print subscribers (rather than punishing them like Wired).

John P over at All things Digital is reporting that People Magazine have worked out the contract dispute with the paparazzi (the oens who stalk celebrities).  The dispute was over whether the paparazzi would get paid extra for the digital rights. But that's not the interesting part:

Looks like People magazine’s rumored iPad standoff with the photo agencies that supply it with paparazzi shots is over. The publication’s app for Apple’s (AAPL) iPad (iTunes link) debuted early this morning, and with an interesting twist: A subscription-verification interface that permits current People subscribers to download the issues for free. Non-subscribers looking for the latest Lindsay Lohan rehab photos will need to cough up $3.99 per issue and they cannot subscribe via the app.

The reason I'm glad print subscribers get free access is because they're worth more due to ad revenues.  The marginal cost of having +1 person download an issue is outweighed by what that print subscriber brings in (someone correct me if I'm wrong).

About Nate Hoffelder (11598 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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