E-reader owners read more

To be more accurate, a survey of 1200 ereader owners showed that 40% of respondents siad they read more now that they have an ereader.

A study of 1,200 ereader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by ereader maker Sony Corp., thought they'd use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.'s Kindle, Apple Inc.'s iPad and the Sony Reader.

I'm not so certain that you can get reliable data from this type of poll. I suspect that the increase in reading is actually a lot greater than 40%. I also suspect that the respondents are also reading more on their PDAs and smartphones but don't realize it.

But in order to measure the real numbers you'd need to follow people around with a clipboard (or install tracking software on their handheld). And that takes a lot more time and money.

About Nate Hoffelder (11795 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

Leave a comment

Your email address will not be published.


%d bloggers like this: