Watpad have released the Metrics Report for the second quarter 2010.This report analyzes the amount of traffic their site received over the last 3 months. It's 8 pages long and only slightly denser than a powerpoint, so I'd say it's worth a read. You can download it here.
Here are the highlights:
Usage of Apple and Android Devices in eBook consumption continues to grow with about a 25% increase, where as Blackberry Devices experienced a drop in usage (-9%).
Apple iPad has been quickly adopted for eBooks consumption since its introduction in April 2010. The iPad accounted for 5% of eBook consumption in the iPod/iPhone/iPad family.
The growth of smartphone usage continues to come from North America and Europe, where as Java devices continue to lead growth in Asia.
38% of eBooks are consumed by English readers, followed by 36% of Vietnamese readers.
US continues to be the leader in English eBook consumption (70%), followed by UK (14%), Australia (8%) and Canada (7%)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."