Telecom Italia supposedly announced their ebookstore today, but I'm having trouble getting specific details like number of titles, ereader price and availability, and format support.
Right now it appears to be in a private beta at a festival, Festivaletteratura 2010. They're using Wifi devices at the festival, but according to their website they will be selling 3G equipped ereaders when the store is officially launched.
In case you were wondering, yes the ereader pictured is the same hardware as the Thalia Oyo.
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."