I almost didn't post this. Zinio announced back in May that they were going to wrap theri reader app around various magazines and sell them as the named magazine. Now that the apps are available it feels anticlimactic.
From the press release:
Zinio, the global leader in digital-publishing technology and services, today announced an expansion of their product offering and services to include Branded Apps for the Apple ITunes™ App Store. This announcement further extends the reach of its "read anywhere" Zinio UNITY™ platform and enables additional discoverability for publishers in their multi-device efforts to drive subscription growth and brand affinity.
Each branded app powered by Zinio includes the same highly engaging and interactive features that have driven Zinio's top ranked magazine newsstand and reading app. National Geographic Magazine, National Geographic Traveler, and Sporting News Today are the first, with many to follow, to take advantage of this product and service extension offered exclusively to Zinio clients. As of today, fans of these specific brands can enjoy browsing featured articles, purchasing single issues, back issues and subscriptions right from a standalone title-branded app. By leveraging Zinio's UNITY™ distribution platform, consumers are provided immediate access to their full library of issues for these titles whether purchased through the branded app itself, or through any other enabled retail or device extensions with Zinio's quickly growing global network.