From the press release:
Kobo, a global eReading service, today announced that it is supporting Artists for Peace and Justice (APJ) during the film festival in Toronto. Kobo is proud to announce that until the end of September 2010, it will donate sales from the celebrity book lists to APJ, a charitable organization founded by Canadian writer/producer/director Paul Haggis that is committed to improving the conditions for the children of Haiti.
Recommended readings lists from Paul Haggis, Olivia Wilde, AnnaLynne McCord and Maria Bello can be found at: www.kobobooks.com/APJ. Until September 30, 2010, Kobo will donate all proceeds from these eBook purchases to assist APJ with its initiatives in Haiti that focus on developing an effective education model that will reach thousands of children.