From the press release:
VTech and First Book have partnered to donate 10,000 new books to children in low-income communities. And it's just the beginning. VTech will also be giving others the opportunity to help make a difference through a "Buy a Book, Give a Book" campaign kicking-off later in the year in time for the holiday giving season.
One of the most important factors affecting literacy is early access to books. According to recent research, children who are read to regularly by the age of two display greater language comprehension, larger vocabularies, and higher cognitive skills than their peers.(3) As they get older, reading is the very skill kids need most to succeed in school. Yet, the reality is that for families struggling to make ends meet in these difficult economic times, books and reading may be their last priorities.