As I thought about these errors, I also wondered whether I was more sensitive to them in ebooks. I’m not talking about the repeated big errors such as those I discussed in On Words & eBooks: Give Me a Brake! or in Truman & MacArthur & Why a Good Editor is Important; again, I’m talking about the small errors, the errors that I, and most readers, would pass over without much thought — well, maybe a grimace or two — in pbooks; errors we wouldn’t dwell on and write 1000-word discourses lambasting the book, the author, the publisher, or the editor.
Yet, these low-level errors seem to annoy me more when I come across them in an ebook. That led me to wonder why these errors are so much more noticeable and annoying in ebooks than in pbooks. I think I have found the answer: The small screen of most ebook reading devices (generally 6 inches or less) limits the amount of text we see at one time (both directly and peripherally), especially when we enlarge the text to make it easier to read, thus emphasizing the text before us.
When we read a pbook we see directly and peripherally the text on two pages and we cannot increase the text size. This tends to deemphasize the text visually. Further support for my theory comes from my 26 years of editing. I’ve noticed that some editors enlarge the visible text to 150% or even 200% of “normal” so as to catch errors more easily. I generally enlarge the text to 120% to 125% and have noted how much easier that makes it to catch the little annoyances. (Even doing this, however, doesn’t result in a 100% catch rate; less-than-perfection is the price we pay for being human.) With less text to distract the eye and brain, the visible text is emphasized more than “normal.”
What does this mean? It means that errors are more noticeable by and more annoying to readers in ebooks. What might be overlooked in pbooks is not overlooked in ebooks. It means that the editor’s role in preparing an ebook for publication is even more important than it is in preparing the same book but for pbook distribution. It also means that a final proofread should be performed on an ebook reading device — it should mimic the reader’s reading experience.
It is this last step that is missing. Yesterday I complained about it as regards important illustrations (see The Problem Is: Publishers Don’t Read eBooks!) but the more I think about it, the more I realize that the switch to digital reading requires the addition of another step in the publishing process — the step of ensuring that the converted digital file is readable.
As one of the comments to yesterday’s post noted, the current process seems to be that that a digital file (hopefully the same digital file that was used to print the pbook and not a scan file, especially an unproofed scan file) is simply sent to a producer like Amazon who then undertakes the conversion process. This takes the file out of the publisher’s hands and into a third-party’s hands, a third party whose name doesn’t appear in the credits of the book and who is not the target of consumer anger if the ebook file is riddled with errors. Perhaps this is the wrong approach to the conversion process.
As publishers begin to realize that their future is intimately tied to ebooks, they should also review their procedures for getting an ebook out to the consumer. If a vendor like Amazon insists on doing the conversion process under the guise of protecting its proprietary formats and DRM scheme, then maybe a bold statement needs to be included in the digital file:
Converter’s Statement of Responsibility
This ebook was created by Amazon, which is solely responsible for any errors related to readability found in this ebook that are not also found in the original print edition. Complaints about formatting, dropped, missing, or incorrect, characters, and other readability issues should be addressed to Amazon at __________.
Seems to me that would put the blame where it belongs. It also would identify where the problem source is and allow consumers to pressure the right party.
Of course, this shifting of the blame to the converter doesn’t absolve the publisher of the ebook from its responsibility to ensure that the digital file it gives to the converter is optimized for the ebook reading platform. And this is a golden opportunity for publishers to both add value to ebooks, helping to justify some of the outlandish pricing currently seen for some ebooks, and to garner goodwill. The publishers who actually had a book proofread — and corrected — before release could include a statement such as this in the ebook:
Certification of Optimization
This book has been optimized for reading on a 6-inch-screen reading device by having a prerelease proofread performed by a certified digital proofreader on a 6-inch-screen reading device. The proofread was conducted on such a device as part of the process. Errors that have been introduced during the conversion process are the responsibility of ______, the conversion processor, and should be addressed to _______.
This is almost a warranty of quality, something I suggested quite some time ago (see A Modest Proposal II: Book Warranty). But think of what this would do, the effects it would have. First, it would establish a minimum level of quality, something that readers could grasp and depend on. Second, it would eliminate a good deal of consumer dissatisfaction. Third, it would put the burden on the company doing the converting to improve the conversion process in an attempt to make it error-free. Fourth, it would add value to ebooks.
If the publisher itself does the converting, that is, creates the final digital file that will be sold to the consumer, the following statement could be included with the Certificate of Optimization.
Although we strive for perfection, should you find an error, please advise us of it by e-mailing us at __________. We will endeavor to include appropriate corrections in future releases of the digital files for this book.
Imagine the goodwill this would engender as increasingly error-free ebook versions are made available. And if a publisher has to do this often enough, the publisher is likely to invest more upfront to get it right the first time, perhaps eventually leading ebooks into the error-free zone.
Perhaps the time has come to identify who is responsible for the errors we find when we read an ebook and to pressure that entity to work toward an enhanced reading experience.
reposted with permission from An American Editor