Amazon to open Android app store?

That's what TechCrunch are reporting, and I'm afraid they're right.

Earlier today, after several tips, we guessed that Amazon may be close to launching its own app store for Android — yes, another Android app store. Sources we reached out to weren’t sure about what exactly Amazon was launching, but many had been asked to sign NDAs about something. Now we seem to know a bit more. And yes, it appears that Amazon is on the verge of launching its own app store for Android.


  • For each sale of an App, we will pay you a royalty equal to the greater of 70% of the purchase price or 20% of the List Price as of the purchase date (70/30 is standard, this 20/80 split is somewhat odd and confusing)
  • The List Price is apparently in place so that you can’t sell your app cheaper on other “similar services” — meaning other app stores, presumably
  • The “similar services” should also include the forthcoming Chrome Web Store, if I’m reading this correctly
  • There is a $99 fee to be a developer in this program (the same as Apple’s iOS developer program)
  • It seems like if your app is available on other platforms, you have to make sure to update it at the same time on Amazon’s store that you do in any other store (this will piss off a lot of developers)
  • Apps will have to be laced with Amazon DRM — meaning they will only work on devices they approve (obviously)
  • Amazon has the right to pull any app for any reason (obviously)
  • Apps can also be shown on (this is up to Amazon)
  • You can offer free apps
  • The app store is U.S.-only (at least for now)
  • This part is interesting too: “We have sole discretion to determine all features and operations of this program and to set the retail price and other terms on which we sell Apps.”

Go back and read the one in bold. If it's true, then I will never use their app store.

When TechCrunch first reported on this story a few hours ago I didn't really believe it. I hoped it was true, though. Android could use another app store and Amazon have some serious retail muscle.

I can't get most of the apps I want. All too many developers  will only release their app in the Marketplace. If Amazon opened an App Store everyone would have to participate (I'm looking at you Borders, B&N, Kobo, and Amazon).

But now that we see that particular restriction, well... Nah. Let's wait and see what happens. (I can always call them names later.)

About Nate Hoffelder (11789 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader:"I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

1 Comment on Amazon to open Android app store?

  1. An Android App store tied to Amazon DRM (to me) implies an Amazon-branded Android Phone or Webpad/Tablet.

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