Aluratek is a small consumer electronics company based in California. They have quite a few products, but just the one ereader, the Aluratek Libre. TBH, I expected Aluratek to abandon the Libre once the price war started. It's an okay ereader, but its best value was the price. The price drops we've seen in the past couple months took that away.
The Libre didn't die, and I am a little surprised.
First it was picked up by Borders, and now it's going to be sold by the German publisher and bookstore chain Weltbild. Publishing Perspectives are reporting that Weltbild will announce the formal launch of the Aluratek Libre at Frankfurt Book Fair. The retail price has been set at 99.99€ ($136).