It's a good partnership, if you ask me. On the one hand we have a device maker and on the other side we have an ebookstore. This deal opens up the possibility that companies who use Txtr platform will be able to offer their own ereader based on one of Pocketbooks. Competition is good.
Something else you should notice here is that this deal shows hardware isn't everything. Txtr originally got a lot of attention last year for their new ereader. Even though production imploded (it's just now beginning to be beta tested), Txtr pushed ahead with the platform intended to support it. Now look where they are.
From the press release:
txtr, the leading provider of white-label eReading solutions, today announced plans to work together with PocketBook, a world leader in electronic reading devices, to jointly develop "txtr edition" versions of PocketBook's eReaders.
A key feature of txtr's industry-leading eReading solution is its support for multiple channels to buy, read and manage eBooks. These channels already include Apple iOS devices, Android devices, PCs, web and dedicated e-Ink based eReaders.
The cooperation with PocketBook will enable txtr's partners, such as booksellers and telecom operators, to offer "txtr edition" versions of PocketBook's eReaders to their customers. PocketBook eReaders bought from txtr's partners will come preconfigured so that customers can easily purchase ebooks from the partner's store, download them wirelessly, and read them - all directly on their PocketBook eReader. As with all components of the txtr solution this will include full embedded support for Adobe Digital Rights Management technology and access to hundreds of thousands of eBooks.