Txtr, Pocketbook to develop “Txtr Editions” of Pocketbook’s e-readers

Pocketbook and Txtr have announced that they will collaborate on the development of new firmware for the 603, 602, 902, and 903 ereaders. The new firmwares will be tied into the Txtr ebookstore platform. The first ereader will be the Pocketbook 603, with the other 3 following shortly afterward.

It's a good partnership, if you ask me. On the one hand we have a device maker and on the other side we have an ebookstore. This deal opens up the possibility that companies who use Txtr platform will be able to offer their own ereader based on one of Pocketbooks. Competition is good.

Something else you should notice here is that this deal shows hardware isn't everything. Txtr originally got a lot of attention last year for their new ereader. Even though production imploded (it's just now beginning to be beta tested), Txtr pushed ahead with the platform intended to support it. Now look where they are.

From the press release:

txtr, the leading provider of white-label eReading solutions, today announced plans to work together with PocketBook, a world leader in electronic reading devices, to jointly develop "txtr edition" versions of PocketBook's eReaders.

A key feature of txtr's industry-leading eReading solution is its support for multiple channels to buy, read and manage eBooks. These channels already include Apple iOS devices, Android devices, PCs, web and dedicated e-Ink based eReaders.

The cooperation with PocketBook will enable txtr's partners, such as booksellers and telecom operators, to offer "txtr edition" versions of PocketBook's eReaders to their customers. PocketBook eReaders bought from txtr's partners will come preconfigured so that customers can easily purchase ebooks from the partner's store, download them wirelessly, and read them - all directly on their PocketBook eReader. As with all components of the txtr solution this will include full embedded support for Adobe Digital Rights Management technology and access to hundreds of thousands of eBooks.

About Nate Hoffelder (11473 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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