Come 2011, they'll be last year's hot trend.
In my last post I made a remark that apps are so 2010, and I thought it deserves an explanation.
I'm at the XML 2010 conference right now (that's why I had so few posts the past couple days). One of the presenters has made a compelling argument that media apps just aren't a practical solution for magazines and newspapers. He thinks that in the long run they're going to swing back to web content. A number of people discussed this during the breaks, and I have to say I think he's right (in some cases).
Cost is an issue, but he stressed that he didn't think it was practical to develop an app for each platforms. We're looking at 4 major platforms now (iPad, iPhone, Android, WebOS), and if Google follows through on Chrome there will be 5.
Okay, I'm sure you think that 5 isn't so many, but how do you know it will stop there? Is it really a good idea to commit to an app for each platform when one can save time and money by going back to web content (HTML5)?