2 out of 3 publishers planning an iPad app

Yudu Media ran a survey  on their business customers. They got 173 responses, and about 2/3rds reported that they were working on an iPad app. The survey result summary is interesting, and you can read it here. Here are the highlights:

  • The number of users publishing digital-only magazines (versus a digital version of an existing print magazine) will jump 44 percent in the next 12 months.
  • The number creating eBooks using digital publishing will increase by 60 percent in the next 12 months.
  • The number planning to create digital publications for mobile platforms will grow significantly over the next 12 months:
  • Of those not currently developing digital publications for the iPad, almost 50 percent plan to within 12 months.
  • Of those with no plans to develop digital publications for the iPad, their number one reason is, “no demand from readers.”
  • 85.6 percent believe the iPad will have a positive impact on demand for digital magazines and eBooks.

Did any of these companies run a cost benefit analysis on these apps? I doubt it. It's the tech bubble all over again.

About Nate Hoffelder (11466 Articles)
Nate Hoffelder is the founder and editor of The Digital Reader: "I've been into reading ebooks since forever, but I only got my first ereader in July 2007. Everything quickly spiraled out of control from there. Before I started this blog in January 2010 I covered ebooks, ebook readers, and digital publishing for about 2 years as a part of MobileRead Forums. It's a great community, and being a member is a joy. But I thought I could make something out of how I covered the news for MobileRead, so I started this blog."

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